Who This Is For
This is perfect for you if you are:
- A non-technical founder who wants to hire developers confidently
- A technical founder who can code but hasn’t built or led a team before
- A pre-seed or seed-stage founder building the first version of your product
- A scaleup founder looking to improve team culture
- A founder who’s hired developers before but struggled with onboarding, delivery, or retention
- If you're trying to build a product while juggling hiring, leadership, delivery, and team culture, you’re exactly who this is for
There is no cost to join the waiting list, you’re simply expressing interest.
What You’ll Learn in the
Programme / Workshops
Get early access to practical guidance on how to:
- Attract the Right Developers
- Define the right role for your stage
- Write job descriptions developers respond to
- Avoid the most expensive hiring mistakes
- Interview confidently, even if you’re non-technical
- Develop & Support Your Team
- Set up lightweight ways of working (Kanban/Scrum for founders)
- Build a clear backlog and delivery rhythm
- Onboard developers so they thrive, not flounder
- Communicate effectively with engineers
- Retain & Motivate Developers
- Create a healthy engineering culture
- Build trust and psychological safety
- Manage product pressure without burning your team out
- Set clear expectations and give effective feedback
This is the stuff founders wish someone had taught them earlier
Why Founders Need This
- A lot of founders fail with development teams not because:
- ✘ “developers aren’t good enough”
- ✘ “it’s hard to hire tech talent”
- But because no one ever taught them how to:
- hire the right developers
- set up ways of working
- build healthy engineering culture
- support technical people
- communicate expectations clearly
- lead without micromanaging
That is exactly where this coaching programme and workshops help.
What’s Inside the Founder Engineering Coaching Programme
Here’s what early joiners will get:
- A 6-week OR 12-week coaching programme
- Step-by-step guidance through hiring, onboarding, ways of working, and culture
- Tools, templates, scorecards and frameworks
- Practical advice tailored to your product stage
- Support for your specific founder challenges
- Optional workshops, including:
- How to Hire Your First Developer
- Building the First Version of Your Engineering Culture
- Agile for Founders: Lightweight Ways of Working That Work
- Retaining Engineers Without Burning Them Out
- Communicate effectively with engineers
Plus: Waitlist members get early access, priority spots, and special founder-only pricing.
Who’s Behind This?
I’m Dionne, a Senior Application Development Manager, Tech Career Coach and Speaker with 20+ years in tech industry.
I’ve been:
- A senior developer working on a public-facing app serving over a million users
- A leader of the development team that built and delivered an award winning app
- A mentor and coach for early-career software developers
- A builder of high-performing development teams
- A tech career coach helping people break into and thrive in tech
- A keynote speaker passionate about tech, career development, capability building and healthy team cultures, inclusive leadership in tech
I'm now helping founders build the tech team they really need to bring their ideas to life
Join the Waitlist Today
Be the first to know when the coaching programme and workshops launch.
- Yes, Add Me to the Waitlist
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